Google has become the most dominate force on the internet today. In part due to the fact that thier search engine has consistantly returned cleaner and less spam ridden results than any other.

But with organic search results being freely available, how could Google continue?

The answerwas the creation of the Google AdWords advertising process. This service is Google's own improvement on the Pay-Per-Click (PPC) advertising model.

We all know how a Google search works. You type in your query and Google displays the top ten results on the page. Google AdWords uses the same basic principles, to deliver highly targeted paid advertisments.

Google displays a list of unobtrusive advertisements on the right side of the web page. These ads link directly to the advertisers webpage, immediately guaranteeing a focused audience. Also, Google offers the same facility for many of its partner sites like AOL and Earthlink etc.

Google also introduced AdSense witch enables webmasters to display these paid advertisements on a webpage that has related content to the product or service you are selling. Google examines the page and displays ads relevant to the content.

Google AdWords is a Pay-Per-Click model. This means that you only need to pay Google when a searcher actually clicks on the link to your website and ends up visiting it. You select keywords, create ad text, and when a search is performed for that keyword, your ad is displayed.

Also, Google offers you a number of customization tools to help you reach your favored section of the consumer population. For example, you can choose the countries to which you want your advertisement to reach. Google offers a list of more than 250 countries for you to choose from. Along with this, you can decide from over 14 languages in which your advertisement would be displayed. Google also has a novel Discounter program. This software automatically calculates the lowest you need to offer to stay ahead of the competition and immediately informs you of the same.

If you are ready to dominate the competition, get the Google Best Practices Guide.

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