Google Best Practices was recently updated in May, 2009!
The Google Slap
Google AdWords users have been experiencing a sharp increase in cost per click minumum bid prices or find their ads dropping several notches in the results. This is often called the "Google Slap".
Recently, it was revealed that the dramatic change is due to Google targeting landing pages where searchers are usually taken when they click on Google's AdWord advertisements.
Landing pages being targeted by Google are mini sites (single page sales letters), "Squeeze Pages" (those that require information of visitors before allowing them to view the content), affiliate sites (more than a redirect site), and AdSense sites. The reason for this: Google wants their paid advertising to be as relevant as the organic listings.
Simply stated, Google wants relevance and quality. These two are the keys to achieve excellence and ideal business with Google.
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