Google AdWords users have been experiencing a sharp increase in cost per click minumum bid prices or find their ads dropping several notches in the results. This is often called the "Google Slap"

Recently, it was revealed that the dramatic change is due to Google targeting landing pages where searchers are usually taken when they click on Google's AdWord advertisements. This fact was made known last December.

In case you still haven't known what AdWords are, Google AdWords are tiny classifieds located on the right side of the page, when you use the Google as your search engine. Google AdWords can also be seen when you visit Google's webmaster partners who host AdWords on their websites. (Known as AdSense)

Landing pages being targeted by Google are mini sites (single page sales letter site), squeeze pages (those that requires information of visitors before allowing them to view the contents), affiliate sites (more than a redirect site), and AdSense sites. The reason for this: Google wants their paid advertising to be as relevant as the organic listings.

Simply stated, Google wants relevance and quality. These two are the keys to achieve excellence and ideal business with Google.

If you are ready to dominate the competition, get the
Google Search Engine Best Practices Guide
Right here, Right now.